The Alpha Rise Market Ascension Program
The first step in any successful marketing effort is to have something good to say.
The Market Ascension Program begins by helping you innovate your company (if necessary) so that we can actively market the uniqueness of your business. In fact, this is the most vital step. If there is no significant business innovation, there is nothing a potential client will find worth asking you about.
Regardless of your industry, our Market Ascension Program will introduce innovations into your business using time-tested formulas that work in every business in any industry, even in commodity-based industries. Especially if your business consists of “price shoppers”, this is the solution you need.
The Strategic Positioning Equation is an advanced, scientific formula for marketing success.
This formula allows your company to build the most effective marketing message possible. One that actually taps into the important, relevant hot-button issues of your target market.
Having an effective strategic message is the number one difference between powerfully effective marketing and under-leveraged, weak marketing.
It’s also the difference between highly successful businesses and those who are struggling to get by.
In our Market Ascension Program, we analyze your company’s sales process and then systematize and, when possible, automate, the most potent elements of it to create a sales system which ensures that every customer and prospect experiences a highly focused and potent sales experience with a proven high closing ratio.
This raises the effectiveness even of your entire sales organization. Mediocre salesmen and top salesmen alike are elevated to the top performance echelons of your company.
Our Market Ascension Program includes a comprehensive suite of advanced internet marketing machines.
In short, our system is designed to develop and automate an online marketing program utilizing online videos, capturing leads and delivering automatic follow-ups through email, text messaging, and direct-to-voicemail messages.
Our advanced internet marketing machines drive online visibility for relevant searches and integrate your company’s online presence into your overall marketing program. Most businesses today overlook this crucial synergism.
This is much, MUCH more than your run-of-the-mill search engine optimization (SEO) campaign and email auto-responder.
It’s impossible to overstate how important it is for your business to always maintain the image of the most professional company around. The Market Ascension Program calls for a complete branding package to be associated and incorporated with your company’s marketing program.
This includes professional portraits of key staff members, products, and facilities.
Why We Developed The Market Ascension Program
Alpha Rise Consulting has developed its own, powerfully effective approach to marketing and business growth. Before starting our business, we noticed for years the problem in the ad and marketing space of ineffective and expensive marketing efforts on the part of medium-sized businesses. While these businesses were languishing in the strain and toll that their marketing efforts were taking on their bottom line, ad and marketing agencies were laughing all the way to the bank. “This has to STOP!”, we thought to ourselves. But how? “How?”, indeed. Out of that one question Alpha Rise Consulting's “Market Ascension” program was born.
After years of searching, learning, and building our own businesses, we came to realize that most business owners don’t have any idea what it takes to make their company the “Alpha” in their industry.
We also realized that there is, has been, and will continue to be an endless stream “bright, shiny objects” in the marketing world. At one time it was the local classified ads or Val-Pak. Another time it was SEO and Pay-Per-Click ads. SMS (texting) ads also had a brief stint in the limelight. Now online video and “re-marketing” are all the rage.
Don’t misunderstand us, each of those things has their place in a cohesive marketing strategy. But jumping from one shiny object to the next is no way to run effective marketing campaigns or ignite serious growth in your company. We don’t want you to get distracted by these “shiny objects” and lose the overall focus of what marketing should be used for: facilitating the prospect’s decision making process. In other words, marketing should directly drive your sales and make you money!
There IS A Better Way
While so many new and different ways to connect with prospects have been invented in the past few years, one thing still remains: buying psychology remains unchanged – people still buy for the same reasons they always have. Though the medium may change, your message must resonate with your target prospects.
We know that marketing is, and should be, a highly scientific exercise, meaning it’s observable, testable, and repeatable. With this in mind we set out to arm medium sized businesses with a marketing system that is proven, highly effective, and has a profitable track record.
Learning From The Best
To accomplish this, we have combined some of the best elements of multiple well-known marketing systems and experts to create one, complete and cohesive marketing system that gives your business the leverage to dominate your market including:
- Jay Abraham (the “9+ Billion Dollar Man”),
- Michael Gerber (the E-Myth),
- Jim Cockrum (Silent Sales Machine and OfflineBiz),
- Andrew Cavenaugh (“Online Gold For the Offline Entrepreneur” and OfflineBiz),
- Rich Harshaw (Monopolize Your Marketplace),
- Frank Kern (Mass Control/Mass Conversion),
- Dan Kennedy (master marketer & copywriter),
- Jim Rohn (master marketer and motivational speaker),
- Claude Hopkins (Scientific Advertising, early marketing pioneer, father of direct response advertising),
- and others
Utilizing this groundbreaking marketing system, along with professional graphics, design, and media, Alpha Rise Consulting is the marketing company of choice with the resources to help your business become number one in your industry.
Connect with us today to see what we can do for you and your company!