The first meaning of ‘alpha’ comes from the investment world. In investing, ‘alpha’ is, basically, the true increase in value your investment gained you. In the words of Wikipedia: “[Alpha] is the return in excess of the compensation for the risk borne”. In other words, alpha is what you get on top of the compensation for bearing the risk of the investment. It is not simply limited to a positive return on your investment.

In the world of business, many times marketing can be seen only as an expense. When done correctly, we believe marketing is an investment – one that makes you many times the money you put into it. (We also believe you should be able to know, roughly, what kind of profit a marketing effort will earn you – before you even start a campaign!)

The second meaning of ‘Alpha’ is derived from social or primal circles. In a wolf pack, for example, the alpha male is the leader of the pack. He’s the one who has shown dominance over the other male wolves and has demonstrated himself to be the undisputed leader.

In marrying the terms ‘Alpha‘ and ‘Rise‘, we are communicating in a powerful way the chief aim we have for our clients: To raise their company to a position of dominance in the marketplace and earn them a return on their marketing investment that far outweighs any risk, real or perceived, they have taken in the marketing process.

 

Our Mission and Goal

Our goal is to make our clients the preeminent provider of goods and/or services in their chosen niche. To cause their prospects to say “I’d have to be a complete fool to do business with anyone else but you, regardless of price!”

Alpha Rise Marketing is more than an ad agency or a marketing company who conjures up cute phrases, jingles or videos. We are serious about making our clients richer, and making the jobs of their employees more stable in the process.

If you’re a company who has enjoyed some level of success, but who wants or needs to take that success to another level, we might be a good fit for you.

If you’re a company struggling to make it in this economy, don’t give up yet! We may be able to help you, as well.